Privacy Policy

Updated June 03, 2023

This legal agreement is an electronic record in terms of the Indian Information Technology Act, 2000 and rules there under as applicable and the amended provisions about electronic records in various statutes as amended by the Indian Information Technology Act, 2000. This electronic record is generated by a computer system and does not require any physical or digital signatures.

This legal document is published in accordance with the provisions of Rule 3 (1) of the Indian Information Technology (Intermediaries guidelines) Rules, 2011 and Rule 4 of the Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011 of Information Technology Act, 2000 amended through Information Technology Amendment Act, 2008 that require publishing the Terms of Use and practices for access and usage of any functional App.

This App is created and operated by M/s UrbanMatchTM Tech Private Limited, (hereinafter referred to as “We”, “Our”, and “Us”),  operating under a brand name “UrbanMatchTM” (“Brand name”). The creator of this Privacy Policy ensures a steady commitment to Your privacy with regard to the protection of your invaluable information that you may share across on this App. This privacy policy contains information about the App “UrbanMatchTM” (“Application/App”).

For the purpose of these Privacy Policy (“Privacy Policy”), wherever the context so requires, “We”, “Our”, and “Us” shall mean and refer to the App. “You”, “Your”, “Yourself”, “User” shall mean and refer to natural and legal individuals who shall be users of this App provided by us and who is competent to enter into binding contracts, as per Indian laws. “Third Parties” refer to any App or individual apart from the Users and the creator of this App.

To provide You with Our uninterrupted use of the App, We may collect and, in some circumstances, disclose information about you with your permission. To ensure better protection of Your privacy, We provide this notice explaining Our information collection and disclosure policies, and the choices You make about the way Your information is collected and used.

This Privacy Policy shall be in compliance with the General Data Protection Regulation (GDPR) in effect from May 25, 2018, and any and all provisions that may read to the contrary shall be deemed to be void and unenforceable as of that date. If you do not agree with the terms and conditions of our Privacy Policy, including in relation to the manner of collection or use of your information, please do not use or access the App. If you have any questions or concerns regarding this Privacy Policy, you should contact our Customer Support Desk at support@urbanmatch.in

ANY CAPITALIZED WORDS USED HENCEFORTH SHALL HAVE THE MEANING ACCORDED TO THEM UNDER THIS AGREEMENT. FURTHER, ALL HEADINGS USED HEREIN ARE ONLY FOR THE PURPOSE OF ARRANGING THE VARIOUS PROVISIONS OF THE AGREEMENT IN ANY MANNER. NEITHER THE USER NOR THE CREATORS OF THIS PRIVACY POLICY MAY USE THE HEADING TO INTERPRET THE PROVISIONS CONTAINED WITHIN IT IN ANY MANNER.

  • Information we collect

We are committed to respecting Your online privacy. We further recognize Your need for appropriate protection and management of any Personal Information You share with us. We may collect the following information:

a. Personal data including but not limited to Name, Date of Birth, Photos, Videos, Phone Number, Email ID, Gender, City, Address, Current location, Religion, Food/drink preference, Physical disability, Job status, Qualification, Height, Language, Salary, Marital status, Aadhar Card, Pan Card, Driving License, Passport, Voter Card.

b. Tracking Information such as, but not limited to the IP address of your Mobile device, Computer Device and Device ID when connected to the Internet.

This privacy policy also applies to data we collect from users who are not registered as members of this App, including, but not limited to, browsing behaviour, pages viewed etc. We also collect and store personal information provided by You from time to time on the App. We only collect and use such information from you that we consider necessary for achieving a seamless, efficient and safe experience, customized to your needs including:

a. To enable the provision of services opted for by you;

b. To enable the viewing of content in your interest;

c. To communicate the necessary account and service-related information from time to time;

d. To allow you to receive quality customer care services and data Collection;

e. To comply with applicable laws, rules and regulations;

Where any service requested by You involves a third party, such information as is reasonably necessary by Us to carry out Your service request maybe shared with such third party. We also do use your contact information to send you offers based on your interests and prior activity and also to view the content preferred by you. We may also use contact information internally to direct its efforts for service improvement but shall immediately delete all such information upon withdrawal of your consent for the same through the ‘unsubscribe’ button or through an email to be sent to support@urbanmatch.in

To the extent possible, we provide You with the option of not divulging any specific information that you wish for us not to collect, store or use. You may also choose not to use a particular service or feature on the App and opt-out of any non-essential communications from the App. Further, transacting over the internet has inherent risks which can only be avoided by you following security practices yourself, such as not revealing account/login related information to any other person and informing our customer care team about any suspicious activity or where your account has/may have been compromised.

  • Our use of your information

The information provided by you shall be used to provide and improve the service for you and all users.

a. To provide you with services on your request.

b. For maintaining an internal record.

c. For enhancing the Services provided.

d. To make your expense unforgettable on our platform.

e. For maintaining record under the legal and statutory provisions.

For more details about the nature of such communications, please refer to our Terms of Use. Further, your data and Sensitive Personal data may be collected and stored by Us for internal record.

We use Your tracking information such as IP addresses, and or Device ID to help identify you and to gather broad demographic information and make further services available to you. We will not sell, license or trade Your personal information. We will not share your personal information with others unless they are acting under our instructions or we are required to do so by law.

Information collected via Our server logs includes Users' IP addresses and the App is used; this will be used to manage the web system and troubleshoot problems. We also use third-party analytics, tracking, optimization and targeting tools to understand how users engage with our App so that we can improve it and cater personalized content/ads according to their preferences.

  • How information is collected

Before or at the time of collecting personal information, we will identify the purposes for which information is being collected. If the same is not identified to you, you have the right to request Us to elucidate the purpose of collection of said personal information, pending the fulfilment of which you shall not be mandated to disclose any information whatsoever.

We will collect and use your personal information solely to fulfil those purposes specified by us, within the scope of the consent of the individual concerned or as required by law. We will only retain personal information as long as necessary for the fulfilment of those purposes. We will collect personal information by lawful and fair means and with the knowledge and consent of the individual concerned.

Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.

  • Cookies

A cookie is a small file of letters and numbers that we store on your App or the hard drive of your device if you agree. We also use Device Advertising ID to track your performance on the App. By continuing to use of our App, you are agreeing to our use of cookies. Cookies contain information that is transferred to your hard drive. If you disable or refuse cookies, please note that some parts of this App may become inaccessible or not function properly. A list of the type of cookies we use is as follows;

1. Strictly necessary cookies.

These are cookies that are required for the operation of our App. They include, for example, cookies that enable you to log into secure areas of our App, use a shopping cart or make use of e-billing services

2. Analytical/performance cookies.

They allow us to recognize and count the number of visitors and to see how visitors move around our App when they are using it. This helps us to improve the way our App works, for example, by ensuring that users are finding what they are looking for easily.

3. Functionality cookies.

They allow us to recognize and count the number of visitors and to see how visitors move around our App when they are using it. This helps us to improve the way our App works, for example, by ensuring that users are finding what they are looking for easily.

4. Targeting cookies.

These cookies record your visit to our App, the pages you have visited and the links you have followed. We will use this information to make our App and the advertising displayed on it more relevant to your interests. We may also share this information with third-parties for this purpose.

Please note that third-parties (including, for example, advertising networks and providers of external services like web traffic analysis services)may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. You can block cookies by activating the setting that allows you to refuse the setting of all or some cookies. However, if you use the settings to block all cookies(including essential cookies) you may not be able to access all or parts of our App.

  • Analytics tools

We use Analytics such as Google and other Companies from time to time, to help us to understand how you make use of our content and work out how we can make things better. These cookies may follow all visitors of the App and collect anonymous data on where they have come from, which pages they visit, and how long they spend on the site. This data is then stored by Analytics Tools to create reports. These cookies do not store personal data or business data. The information generated by the cookie about the use of the App, including IP address, may be transmitted to, and stored by Analytics Tools on servers. Analytics Tool may use this information to evaluate the visitor’s use of the App, compiling reports on App activity for us and providing other services relating to App activity and internet usage. The Analytics Tools may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Analytics Tool’s behalf. Analytics Tools will not associate any IP address’ with any other data held by Analytics Tools. By using this App, all visitor’s consent to the processing of data by Analytics Tools in the manner and for the purposes set out above. The Analytics Tool App contains further information about Analytics and please visit  Analytics Tool's privacy policy pages for detailed understanding.

  • Your rights

Unless subject to an exemption, you have the following rights concerning your data:

a. The right to request a copy of your data which we hold about you;

b. The right to request for any correction to any personal data if it is found to be inaccurate or out of date;

c. The right to withdraw Your consent to the processing at any time;

d. The right to object to the processing of personal data;

e. The right to complain about a supervisory authority.

f. The right to obtain information as to whether personal data are transferred to a third country or an international organization.

Where you hold an account with any of our services, you are entitled to a copy of all personal data which we hold concerning you. You are also entitled to request that we restrict how we use your data in your account when you log in.

  • Confidentiality

You further acknowledge that the App may contain information that is designated confidential by us and that you shall not disclose such information without our prior written consent. Your information is regarded as confidential and therefore will not be divulged to any third party, unless if legally required to do so to the appropriate authorities. We will not sell, share, or rent your personal information to any third party or use your e-mail address for unsolicited mail. Any emails sent by us will only be in connection with the provision of agreed services, and you retain sole discretion to seek for discontinuation of such communications at any point in time.

  • Other information collectors

Except as otherwise expressly included in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you. To the extent that you disclose your information to other parties, whether they are on our App or other sites throughout the Internet, different rules may apply to their use or disclosure of the information you disclose to them. To the extent that we use third party advertisers, they adhere to their privacy policies. Since we do not control the privacy policies of the third parties, you are subject to ask questions before you disclose your personal information to others.

  • Other information collectors

We may host surveys for survey creators for our App who are the owners and users of your survey responses. We do not own or sell your responses. Anything you expressly disclose in your responses will be disclosed to survey creators. Please contact the survey creator directly to better understand how they might share your survey responses.

Information collected will not be considered as sensitive if it is freely available and accessible in the public domain or is furnished under the Right to Information Act, 2005, any rules made thereunder or any other law for the time being in force

Due to the existing regulatory environment, we cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Policy. By way of example (without limiting and foregoing),we may be forced to disclose information to the government, law enforcement agencies or third parties. Therefore, although we use industry-standard practices to protect your privacy, we do not promise, and you should not expect, that your personally identifiable information or private communications would always remain private. We do however assure you that any disclosure of your personally identifiable information shall be personally intimated to you through an email sent to your provided email address.

As a matter of policy, we do not sell or rent any personally identifiable information about you to any third party. However, the following describes some of the ways that your personally identifiable information may be disclosed:

a. External Service Providers:

These are cookies that are required for the operation of our App. They include, for example, cookies that enable you to log into secure areas of our App, use a shopping cart or make use of e-billing services

b. Law and Order:

We cooperate with law enforcement inquiries, as well as other third parties to enforce laws, such as intellectual property rights, fraud and other rights. We can (and you authorize us to) disclose any information about you to law enforcement and other government officials as we, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose us or you to legal liability.

  • Security

We treat data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by members inside and outside the Firm. We follow generally accepted industry standards to protect the Personal Information submitted to us and information that we have accessed.

However, as effective as encryption technology is, no security system is impenetrable. Our Firm cannot guarantee the security of our database, nor can we guarantee that information you provide won’t be intercepted while being transmitted to the Firm over the Internet.

  • Severability

Each paragraph of this Privacy Policy shall be and remain separate from and independent of and severable from all and any other paragraphs herein except where otherwise expressly indicated or indicated by the context of the agreement. The decision or declaration that one or more of the paragraphs are null and void shall not affect the remaining paragraphs of this privacy policy.

  • Amendment

Our Privacy Policy may change from time to time. The most current version of the policy will govern our use of your information and will always be on the App. Any amendments to this Policy shall be deemed as accepted by the User on their continued use of the App.

  • Consent withdrawal, data download & data removal requests

To withdraw your consent, or to request the download or delete your data with us for any or all our services at any time,please email to support@urbanmatch.in

  • Contact us

If you have any questions or concerns regarding this privacy policy, you should contact us by sending an e-mail to support@urbanmatch.in